Despite the naysayers (but really, wasn't it a bit much calling it out that early on it's October sales numbers when it was out for THREE days of the entire month?) and even somewhat underwhelming sales numbers, DJ Hero is apparently the highest grossing new IP of 2009, according to a press release from Activision themselves.
While the announcement in itself is a bit skewed given the right perspective (it's the highest grossing, not selling, and the entry fee for the game stands at $120), I for one think it's great that the game is getting the respect I feel it deserves instead of being written off as another soulless Activision-styled regurgitation of the music genre. The game rightfully earned a few 'Best of' awards last year despite its weak sales numbers, and this announcement among others just ensures that a bigger, better sequel is pretty much a given.
This is great news in my book, not just for the franchise, but in general. The IP not making any money should've been a death knell for the series, innovation be damned. Personally, I found it more entertaining than another game you might've heard of that released from Activision these past holidays, what was it...Modern Warfare 2?
Forget the profits, (even though they'll be MUCH more important this time around) here's hoping Freestyle Games can strike gold once again and come up with something even better this year that doesn't feel like a completely phoned-in, soulless add-on to what has been a fresh new start for the genre.
Yeah. I went there.
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